Advisers still prefer conducting business face to face

A total of 2,138 intermediaires answered the question: "What proportion of your business is conducted face to face?"

The results for MyIntroducer.com poll are as follows:

- All of it: 39.52%

- More than 75% of it: 30.77%

- Less than 50%: 11.67%

- About 50%: 10.88%

- None: 7.16%

Justin Rees, Director of Marketing and Partnerships at LeadPoint, comments:

As the majority of advisers still do most of their business face to face, there is a huge opportunity for lead purchasing as advisers can target consumers by postal areas. Online lead generation has been proven to be far more effective for targeting consumers by area compared with more traditional local advertising such as directories or local newspapers.