60% of intermediaries don't use lead generation

A total of 1,275 intermediaires answered the question: "What proportion of your new business comes from purchasing leads?"

The results for MyIntroducer.com poll are as follows:

- None at all: 60.73%

- A significant proportion: 9.82%

- Occasionally buy leads: 9.45%

- Not much: 9.45%

- Most of it: 7.64%

- All of it: 2.91%

Justin Rees, Director of Marketing and Partnerships at LeadPoint, comments:

The results of the poll show that there is still a massive opportunity for the majority of advisers to harness the power of lead generation to increase their revenues. Millions of consumers are going online first to look for advice about various financial products and services and these numbers are set to increase over the coming years and buying leads is one of the most effective methods of reaching these consumers.

"There are already hundreds of advisers that are currently using lead generation very successfully to source new business and any adviser that has not at least considered buying leads is missing out.