FCA partners with industry, government and consumer groups to improve protection take-up

58% of adults have no life insurance, critical illness cover or income protection – and 59% of that group has never considered it.


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Monday 21st September 2026

FCA

The FCA has announced that it will join forces with partners from industry, government and consumer groups to improve access to protection. 

While the market is working well for consumers who have protection insurance, millions of people remain unprotected. Recent research from the FCA found that around 58% of adults have no life insurance, critical illness cover or income protection – and 59% of that group has never considered it. This means that millions could be left vulnerable in the event of a death in the family, serious illness or loss of income. 

To help more people consider whether protection insurance is right for them, the Money and Pensions Service and the Digital Property Market Steering Group will prompt people to think about protection at key moments - such as becoming a parent or buying or renting a home. The FCA is also exploring how other partners can help put protection on people’s radar when it matters most.

The Protection Distributors' Group will lead a consumer awareness campaign, targeted at groups who are less likely to take out protection products, while the Association of Mortgage Intermediaries will lead work to help advisers improve how they discuss protection with their customers.

The work will focus on groups who are disproportionately unprotected – such as renters, the self-employed and gig economy workers, those on lower incomes and people with pre-existing medical conditions.

The FCA added that it wants to "see greater innovation in this market". It will hold a webinar for firms to address any misunderstandings about its rules and expectations that may be seen as barriers. It will also work with the Association of British Insurers to reduce delays in obtaining medical records.
 
Graeme Reynolds, director of competition at the FCA, commented: “Competition in protection insurance works well for existing customers. But we’re working with partners to increase coverage – so that more people are protected when they or their families need it most.”

Rozi Jones - Editor, Financial Reporter

Author:
Rozi Jones Editor, Financial Reporter
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