Cynergy Business Finance appoints sales director for the Midlands

Cynergy Business Finance, the asset-based lending arm of Cynergy Bank, has appointed Laura Wilson as sales director, based in Birmingham.

Laura brings over 20 years of experience in business banking and relationship management and will be responsible for driving new business origination and leading the regional sales team across the Midlands. 

Her previous roles include GE Capital, Bibby Financial Services and most recently Praetura Invoice Finance.

Throughout her career within commercial finance, Laura has built a reputation as a trusted relationship manager, with a focus on supporting SMEs through tailored funding solutions and building long-term client relationships.

Laura is keen to build on Cynergy Business Finance's existing presence in the Midlands and is committed to working closely with intermediaries and SMEs to understand their funding needs.

Laura Wilson said: "I am delighted to be joining Cynergy Business Finance as sales director. The Midlands is a region with real appetite for ambitious, flexible funding, and I am looking forward to working closely with intermediaries and SME clients to help them achieve their growth plans. I am excited to be part of a business that puts relationships at the heart of what it does."

Dan Burton, executive director at Cynergy Business Finance, added: "Laura brings a wealth of experience and a genuine commitment to building strong client relationships, which makes her a great fit for this role. Her appointment reflects our continued investment in the Midlands, and I am confident she will play a key part in helping our SME clients across the region access the funding they need to grow."